#LifeInBrisbane UBERMEN EVENT

There are two things very close to my heart, fashion and charity, and on Friday evening I had the pleasure of supporting both at the UBERMEN VIP and media party.

The event, just like the brand itself, was exceptional. Expertly organised, opulent, generous and very welcoming. From the open bar and delicious cocktails to the gourmet food provided, the evening was as luxurious as an UBERMEN suit. However the brand is not only known for the excellent quality of their garments but also for their philanthropy. UBERMEN joined forces with I CAN I WILL and pledged to donate 15% off all sales made on the night to the charity.

A modern and visionary Australian brand for the contemporary man, UBERMEN is at the forefront of fusing fashion and technology. UBERMEN CEO Johnson Hung demonstrated the brand’s new RFID technology to the invited guests on the evening, which allows customers to scan their selected garment into a screen that will then show them how the garment looks on the body as well as various styling suggestions and more.

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First established in 2010, UBERMEN releases two seasonal collections annually of upcoming on trend designs that are conceptualised in Brisbane by their in-house fashion designers. UBERMEN is characteristically Australian and serves to provide unprecedented quality with sophisticated detail.

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UBERMEN is unafraid to experiment with colour and pattern and because of this have established themselves as leaders in menswear.

I’ll leave you now with a few pictures from the incredible UBERMEN event. I highly recommend  you to take your boyfriend/husband/brother/father/male friend and whoever else to the George Street store in the CBD, you will be impressed.

For the evening I chose the Time Traveler dress by Manning Cartell.

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Just one example of the gorgeous food available on the night.

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The generous UBERMEN gift bags provided for guests. 2

Karl Schwantes from Xennox Diamons was the MC for the evening.
4The inspirational Conner Visser from I CAN I WILL addressing guests and media at the event.

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The event had an electric atmosphere.

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Fashion editor and stylist for MBFF Brisbane Liz Golding spoke on the evening.

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Towards the end of the evening a fashion show presented some of the designs available at UBERMEN as well as some other Brisbane based designers.

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Keep up to date with UBERMEN via their social media accounts.
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I hope to see you in store and strutting some UBERMEN soon!

Taryn xx

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